Homeland Security personnel ran a test a few weeks ago to determine how effective the screening is at U.S. airports. The results were dismal. The Transportation Security Administration failed to detect fake guns, bomb parts, and explosives in 67 out of the 70 attempts, failing 95 percent of the time.

Something is terribly wrong when an organization provides a service that gets it right only 5 percent of the time. Just think about that. What it says is the system used at checkpoints for screening is a complete failure. Of course, the agency defended their performance by citing how many guns and knives they did confiscate, but that’s little consolation.

Can you imagine any company offering a service or product to paying customers that only works 5 percent of the time? It’s unheard of. It never happens because during its development, issues would be exposed that would force a redesign, or in the worst case, the conclusion that no solution is possible. That’s the way the invention and development process works.

But when it comes to the TSA’s security system devised for airports, how did we get where we are? You can’t blame just the agents that staff the checkpoints; they’re following the instructions given to them. Responsibility goes right to the top.

It goes back to the Department of Homeland Security that defined and developed the system to screen travelers. It didn’t take this recent audit to know it’s not working. That’s just the latest evidence in one failed audit after another.

The process to create a service or any product in the private sector is very straightforward. It typically begins with a specification of what the product or service needs to do. Goals are set so you can measure your success later on.

A development team then creates the product. Along the way, it’s evaluated several times to see how well it works, and if it meets the original specification. When it doesn’t, more invention is required and, if needed, a complete redesign might occur.  At some point, when the team believes they’ve met their goal, it’s brought to market.

Was the security system developed by TSA in this way? Was it developed with a specific requirement in mind? Were those requirements ever tested? Or did it come about as something that evolved with little testing?

The system consists of the agents, the screening equipment and the rules and procedures they follow. And all of them failed. Clearly, TSA knows the screening system is flawed and the TSA has failed miserably in its goal. Keeping the same system in place and expecting better results is not the solution.

Most all of us who travel know the system is broken. We see agents focusing on the elderly in wheelchairs, babies with bottles of milk, and adults with knitting needles. That diverts effort to do the more important work.

Last year, TSA implemented a pre-approval for frequent travelers. It was designed to allow those pre-approved to pass through security more quickly, without having to remove their computer or take off their shoes and light jackets. It was the fast checkout line for travelers.

But the TSA took this seemingly straightforward process and screwed it up. First, those who have gone through the process to become TSA prequalified are randomly refused the service. But worse than that, TSA randomly sends travelers who have not gone through the preapproval process to the pre-check line.

This is unacceptable, not only because these people slow the line by not knowing what to do and not do, but they are not the “known travelers” who had been pre-screened and fingerprinted.

Criticism is easier than coming up with a solution. I don’t have the answers to what will work or what will provide better screening, but neither does TSA. It’s time to bring in a team that understands security and the product development process and uses the smartest people they can find to come up with a solution.

Otherwise, the whole process is a farce, and potentially a very dangerous farce.

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Two months ago we were bombarded with news of the introduction of the Apple Watch. Everywhere we turned, another article, blog, preview or TV personality was talking about the product. And with it came the usual exaggerations — from Apple about how the watch is life-changing and from the analysts and writers, predicting the collapse of the Swiss watch industry and the decimation of other smartwatches.

The buildup to this fever pitch was orchestrated by Apple’s expert PR people, who may have spent as much as $100 million. Apple slowly leaked news of the watch beginning last year and, after numerous teases, showed the product to the press and public at an event that was broadcast live over the Internet to a worldwide audience.

Simultaneously, it permitted a small group of reporters from the major national publications and blogs to publish their reviews in concert on the following day, based on being lent a watch a few days earlier.

While it’s hard not to admire Apple’s prowess at rolling out new products, there’s also a sense of Apple manipulating the tech media industry and its customers by exaggerating the importance of its new products. It’s as if they created a huge bubble that we all were inside. Of course, the industry and reporters allowed themselves to be manipulated.

Now that things have settled down and the bubble has deflated, just how is the Apple watch doing and have any of the predictions come true?

The reviews have been generally positive, but the watch requires quite a bit of effort to set up and manage the constant alarm interruptions from mail, messages and calendar, and its tie to an iPhone limits some of its flexibility as a stand-alone device. And unlike other Apple products the Watch is somewhat difficult to learn to use.

The consensus is that it’s a work in progress, but a product that beats the competition because of its attractive design and interface. It doesn’t score a 100, but perhaps an 88, while the competition is in the 70s. So while it’s a very good product, it’s not likely to be a huge game changer.

As for sales, Global Equities Research analyst Trip Chowdhry estimates that Apple has sold more than 7 million watches. Compared to other Apple products, that’s an excellent start. What we don’t know is the percentage of returns. Conceivable for a product such as this it could be 15-20%.

The iPhone, originally an exclusive with AT&T, sold 1.1 million in its first quarter, and the iPad sold 3.3 million units in its first quarter in 2010. So by the standard of previous rollouts, the Watch is doing quite well, although it benefited by a much larger PR campaign. And unlike the iPad and iPhone, where word of mouth was nearly all positive from its early users, we are now getting more negative reviews and reports of early fans returning or no longer using the Watch.

Some thought that the Apple watch would damage the Swiss watch industry, similar to the impact of the quartz watch from Japan in the ’70s. But many analysts like to write about how one product will become the “killer” of another, which rarely happens.

So far, there’s been very little impact, and I personally don’t think there will be much of an effect. The strength of the high end-market for Swiss watches is driven by the mechanical watches that have great appeal to watch aficionados for their tiny gears, levers, springs and workmanship that can cost from $3,000 to more than $75,000. Some are truly works of art. That’s an audience that’s quite different from those interested in the electronic Apple Watch whose insides is filled with electronic circuitry.

Based on a recent article in the Swiss newspaper Le Temps, Switzerland in 2014 sold just 1.7 percent of the world’s watches by volume, 29 million, but 57.5 percent by value.

Switzerland’s success has come less from the lower and midprice watches selling from $600 to $1,000, but from those watches selling above $3,000, many from manufacturers around since the late 1800s.

The report goes on to note that, “Exports of entry-level watches have dropped by 19.3 percent since the turn of this century, while lower-level watches have increased by 58.9 percent and midlevel ones by 9.6 percent. But the real change has come in the high-end category, where sales have increased by an astonishing 236 percent.”

While Apple will likely sell more watches than all the Swiss watchmakers combined, that’s still a tiny percentage of the worldwide watch market.

As to the volume of production, the Swatch brand leads with a yearly production of 12 million units, followed by Tissot at 4.2 million. In the midrange, Longines leads with 1.3 million, followed by TAG Heuer at 650,000.

In the high-end category, Rolex leads with 780,000 units, followed by Omega at 720,000. Patek-Philippe, one of the most revered brands of all high-end manufacturers, sells just 58,000 watches each year.

So, Apple watch sales will have very little impact on the high-end market for mechanical watches, those that contain the complex technologies developed over centuries.

What will its impact be on other smartwatches? That’s where Apple will have an effect, taking market share from Pebble, Basis Peak, Motorola, Samsung and LG. None of these can match the attractive design and overall user experience of the Apple Watch.

I recently tested Basis Peak’s latest model and, while I found it very functional and an improvement over its first model, it’s more utilitarian. But unlike the Apple Watch, it works with Android and the iPhone and doesn’t need to be charged as often.

What’s the lesson in all of this? Don’t believe the exaggerated reporting and the wild predictions that are generated from big PR campaigns. Things are often much less than they seem.

Still, graduations are coming up this month.

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With Father’s Day approaching, here’s q list of tech gift suggestions:

Products That Hold On to Your Cards and Money: Innovation has come to the wallet to better reflect what we carry: lots and lots of cards and less cash. Instead of the age-old folding wallet that holds a few credit cards and lots of bills, there are now clever solutions to carry a dozen or more credit cards and a few bills, creating a much more compact package instead of a huge bulging billfold.

Bellroy, an Australian company, has many innovative designs and an excellent website that explains what each of their wallets can hold. Most are variations of the traditional wallet, but with more compartments to hold stacks of cards and leather ribbons to pull them out. (bellroy.com). $60-$140

 TGT has a clever band with a few pockets that stack your cards and bills in a package smaller than you can imagine, yet the cards are easily accessible. The only thing more compact is a rubber band, which I know many still use. (tightstore.com) $34-$42.

Waterfield (sfbags.com) offers a number of made in the U.S. leather wallets designed to hold more than a dozen cards and a stack of bills folded in half. I like their Finn wallet that costs. $40. Both Waterfield and Bellroy have products that will also hold an iPhone along with the cards and bills.

 Staying in Charge
While there are dozens of back-up batteries, nothing compares to the tiny size of the Power Bank by Eachine that manages to provide 6000 mAh, about the same capacity as some iPad models. It’s not much larger than a matchbox, and about a third the size of the batteries from Mophie and other brands. In addition, it has an LCD numerical display to tell you its current capacity. It has 2-amp output for quick charging of phones and tablets. It’s available from Amazon for just $20.

BlueLounge has a clever charging stand that sits on a desk or night table and can charge up to 3 devices at once. It’s an attractive design that hides all the cords and has enough power to handle a tablet as well. $99, bluelounge.com.

 Grillin’ and Chillin’
iDevices
iGrill2 Bluetooth Thermometer allows you to wirelessly monitor the cooking of your food on the grill or in the oven from your phone up to 150 feet away. It’s capable of monitoring four items with optional probes, and you can preset the alarm to go off at any temperature between -22 F and 572 F and monitor your cooking progress from an iPhone or Android. It’s a huge improvement over their original device and costs $100. A mini version is also available for $37. It has a single probe and works much the same way. (www.idevicesinc.com).

For the Travelling Man
While we all just learned that, in a sting operation, TSA has failed to catch fake guns, explosives and bomb parts, they always seem to find my pocket knife or water bottle that I forgot to leave at home. The Leatherman Style PS is a pocket-size multi-tool that is TSA-compliant, meaning it has no knife. But it does have scissors, screwdrivers, pliers, wire cutter, nail file, tweezers, carabineer and bottle opener. It’s nicely made of stainless steel and costs just $20. (leatherman.com)

The hottest camera right now for serious shooters is the Sony Alpha 2 II. It’s a mirrorless camera with a full-size sensor that’s more compact than a DSLR. It has a magnesium body, is splash proof, and has a five-axis sensor-shift image stabilization mechanism that moves its 24MP full-frame CMOS sensor to compensate for camera shake, allowing you to shoot at one-quarter the normal shutter speed. You can use a wide variety of lenses on it from other companies, including Leica by buying an inexpensive adapter. It costs $1,699 for the body, $1,999 with its kit lens.

Watch Out:
For Dads not into the smartwatch craze but who have several mechanical watches, a precision watch winder makes a great gift. The winders are battery operated and simulate wearing a watch on the wrist to keep it fully wound and running continuously.

There are many brands, but probably the best ones come from Orbita, a North Carolina company. They have models that wind multiple watches or just one, and all are silent and reliable. The Sparta entry-level model winds one watch and costs $295. It runs on D cells for years at a time. (Orbita.com)

It’s hard to compile this list without mentioning smartwatches. The Apple Watch is likely the most desirable by dads, but only for those who use an iPhone. For Android users, new models from Basic and Pebble should not be overlooked. They’re very competent, less expensive and are small enough to match the size of normal watches.

The Pebble is focused more on reminders and supplementing the apps on your phone, while the Basic is better for health tracking, with its many more built-in sensors, including a very good heart monitor. Each costs about $200, as compared to the Apple Watch, which begins at $349.

Last, don’t forget the original inventors of high-tech watches, Casio, Seiko and Citizen. Each of these companies has some amazing models with built-in GPS, world time, stop watch and alarm functions. Casio G-Shock watches begin at about $100; Seiko’s latest Astron series with built-in GPS starts at about $1,500. Then there’s the Yes watch, a clever timepiece developed in San Diego that displays sunrise, sunset, moonrise, moonset and world time. ($800, yeswatch.com).

Droning On and On
Drones have been in the news, and the Parrot Bebop Drone is a relatively low-cost unit that can get your feet wet with this technology. It has a built-in GPS system that’s designed to bring it back to the take-off point plus some other features to make it safe to use. Parrot makes several models in the sub-$500 range that are good for fun, but not serious use. ($500, parrot.com.)

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I recently attended an open house for my 10-year-old grandson at his public school in Marin County. On every desk in his fifth-grade classroom was a Samsung Chromebook.

He explained to me that it’s used primarily while connected to the Internet, and he knew all about Google Docs, which provide Office-like functionality. When I asked if they use iPads, he said. “Of course not; they’re more for games and not real computers.”

He said he likes the Chromebook because it allows him to write papers and do research at his desk, and collaborate on projects with classmates. It also lets him write papers or do research on his home computer and then access that information at school. And it’s just like the computer his parents use, so it’s familiar and easy for him to use.

The Chromebook was developed by Google as a bare-bones notebook computer designed to leverage the Internet, much as work stations were used in the past. It uses a simple OS based around the Chrome browser. Some even resemble a MacBook Air, slim and light, and weighing as little as 3 pounds.

A Chromebook has little memory or internal storage, it can use a low-cost processor, and doesn’t need the latest display technology. Because most of the software and computing power is accessed on the Internet, the device rarely needs upgrading and viruses are rare.

What’s happening in this school is being repeated in thousands across America. The Chromebook has become one of the most popular devices for elementary education; Google claims that Chromebooks are approaching 50 percent share of the U.S. education market.

IDC, a market research company, reported that’s already happened, with 715,000 Chromebooks shipped to U.S. schools in the third quarter of 2014, while Apple shipped 702,000.

While it may be less glamorous than an iPad, a Chromebook can cost one-third the price, yet it has a full size keyboard and a larger display. Chromebooks have a long battery life, similar to an iPad. They’re available from HP, Samsung, Acer, Lenovo, Toshiba, Asus and Google. While models can cost up to $1,000 with a premium display and additional memory, a $300 model offers very good utility.

School administrators also like Chromebooks because they’re easier to manage with the built-in capabilities for IT managers. The devices can be shared because the association between the user and device is determined when connecting to the Web rather than on the device itself, as on the iPad. As a result, fewer Chromebooks are needed because a school’s Chromebooks can be shared while all the personal information, files and settings remain private.

In its latest study, Gartner, another marketing research company, wrote that it expects worldwide sales of Chromebooks to reach 7.3 million units this year, a 27 percent increase from 2014.

Education is the primary market and represented 72 percent of the worldwide Chromebook market in 2014. By comparison, Apple sold 68 million iPads in 2014, but only a small fraction were for educational institutions.

Google’s original target for Chromebooks was business, particularly for those companies wanting a low-cost alternative to notebooks. But Chromebooks have been slow to catch on here, primarily because of the lower cost of notebooks, the limited functionality and complexity of Google Docs and the device’s limited usefulness without an Internet connection.

Chromebooks have been more successful in business for those looking for a second low-cost computer that’s a companion to their primary computer, and can be particularly useful for traveling. Because all of its files are accessed from the Web using Google drive, or other Web-storage services, syncing is not needed with a primary computer.

Because many of the files are accessible on the Web, the computer contains little that is personal, and if it is lost or stolen, it’s not a big deal.

Last week I wrote about the new MacBook as a second computer for traveling, but a Chromebook is another excellent alternative and much more affordable — as little as 20 percent of the cost of a MacBook. The benefit of the MacBook is its ability to do much of your work untethered to the Web and be able to store much more on your computer, including music and photos.

But a $300 Chromebook is much less of a concern if it’s stolen or lost; it essentially becomes disposable.

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Apple’s latest MacBook — introduced the same day as the Apple Watch, but with much less fanfare — is the lightest and thinnest MacBook ever. It weighs just 2 pounds and is a half-inch thick at the rear, tapering to an almost knife-thin eighth-of-an-inch in the front.

That’s half the weight of the 13-inch MacBook Pro and two-thirds the weight of the 13-inch MacBook Air. An advantage over the Air is its very high-resolution Retina display, similar to the Pro.

I’ve been using the 12-inch MacBook (yes, that’s the official name) for about a week now, and like it a lot. It allows me to travel with the complete functionality of a computer in a package that’s the same weight and just slightly larger than an iPad.

To accomplish this, Apple made some design choices that’s raised a little controversy, which happens whenever Apple does something different. Apple is one of the few companies that can get away with such changes that often show vision a few years later.

For one, the notebook uses a slightly slower processor that eliminates the fan, saving space and weight, and lowering power consumption. While I didn’t stream high-res movies, I never encountered any speed issues during my use: mostly writing documents, surfing, emailing and viewing YouTube videos.

Apple also eliminated the many ports for connecting to a monitor, printer and other devices, and now uses a single port for digital data and charging that works for all, the new USB Type C standard that’s  better than any previous USB connector. It can be inserted either up or down, like Apple’s lightening connector, and securely clicks into place.

The charger, similar to those for other MacBooks, uses a plug-in USB Type C cable with the same connector on both ends. But unlike other MacBooks, there’s no charging light to show the state of charging, something I missed. Also missing are the convenient fold-out legs for winding up the cable.

For connecting to USB devices as well as memory cards, you need a $19 dongle with a USB Type C connector on one end and a large USB slot connector on the other. Apple was chintzy not to include this. Other more costly dongles are available to connect to monitors, and I’m sure we’ll see third-party products as well.

Surprisingly, I haven’t found the lack of a USB connector to be much of an issue, because I connect to my printer using Wi-Fi, and if I want to use a mouse or extra keyboard, those can connect with Bluetooth. I do miss an SD card slot, but can work around this by using a card reader plugged into the end of the dongle. The most serious omission is the lack of a built-in camera, something I like to use for Skype, mostly while traveling!

One of the biggest differences from past MacBooks is the keyboard and trackpad. I’m particularly sensitive to keyboards, having used ThinkPads for so many years, and having developed the Stowaway folding keyboard for the Palm.

I found this new keyboard to have a little less travel and a different force profile as my fingers pressed down. The keys also sound a little different, with a lower pitch click, but have a pleasant snap that indicates it’s registering. I rarely had mistypes and found the keyboard to be fine, if not quite as good as previous MacBooks, with longer key travel.

The trackpad is a major change from the current design and will likely be adopted on other MacBooks. Other models use a diving board design with the pad hinged at the rear. Pressing down near its front edge moves the surface downward and creates a mechanical click. But pushing down near its hinged point in the rear does nothing.

The new Force trackpad looks much the same, but you can now push anywhere on it and it will feel as if it moves down and clicks. There is also a secondary click that occurs if you press a little harder. This feature is used to bring up additional options, such as showing the content of a folder or a word’s definition. Actually, the pad surface doesn’t move down, but uses a vibration to simulate movement. I noticed a lack of clicking and moving when lifting my finger up front the trackpad after dragging and dropping, but adjusted over time.

I found the battery life to be a little disappointing, based on its rating of nine hours. Like most Apple battery ratings, I find it’s best to cut them in half. I got about five hours on a charge, running at 80 percent of full brightness and connected to Wi-Fi.

Besides its lightness, my favorite feature is the display. It’s exceptionally sharp with 220 dpi, a neutral white and very bright. It may just be Apple’s best display yet.

The MacBook offers a great alternative to carrying my standard MacBook Pro most everywhere I travel, including non-business trips. I prefer to travel with something that’s doesn’t contain all my confidential information, particularly when accessing public Wi-Fi networks. For me, an iPad doesn’t come close because of its limited utility.

The MacBook works as long as I don’t load it up with all the contents from the Pro. To make it easier to use two computers, I store the information I’ll need on a trip on the iCloud drive or on Dropbox. I can then access it from either computer.

Connecting with iCloud and my Gmail account automatically syncs my address book, email and calendar. For now I set up the Pro in my office attached to a large monitor.

The 12-inch MacBook comes in three colors and two configurations with 256GB and 512GB of storage memory for $1,299 and $1,599. Both come with 8 GB of internal memory, and the computers come in aluminum, gold, and space gray, which match the iPhone 6.

Like the original MacBook Air, the MacBook represents a major change in notebook design, and it’s likely we’ll see many of its features migrate to other models over the next year or two. But, it clearly it has displaced the Air as the best Mac computer for traveling.

Next week I’ll cover another alternative for traveling with a very lightweight computer, but something that costs just $300.

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Webroot is a large, privately held Colorado-based company that makes cloud-based software for consumers, businesses and enterprises that address Internet threats. The company claims to serve over 7 million consumers.

Recently one of my readers, John B., a very satisfied Webroot customer for many years, contacted me about how the company began introducing annoying pop-up advertising disguised as a feature and then, when he complained, lied to him about it.

He said a Webroot pop-up began to appear on his screen a few weeks ago, requesting him to view a supposed security report. Instead it was a sales pitch in disguise. It popped up three or four times a day, plus every time he rebooted.

He assumed he needed to change a setting. But there wasn’t one. So he went to the Webroot site, sent a message asking how to turn off this new and obtrusive annoyance, and received this response:

“The Personalized Security Report is a new feature designed to inform our users about how they are being protected, and show detailed threat information related to them. There is currently no way to disable these messages, … but if you open and look at the security report it will stop coming up to remind you. The report is available once every three months or so, and the messaging campaign lasts about a week.”

John found their response offensive and missing the point, because the “new feature” was an advertisement and nothing more. And in spite of their assurances, it never went away. When he tweeted a complaint, he drew this response from @Webroot, their Twitter account:

“The in product notice should not be constant. This indicates an underlying issue. Please contact support.”

John tweeted back and explained that he was told by support that the message was not “an underlying issue,” but in fact a new “feature” they had built into the product.

They tweeted back:

“The quickest way to get visibility on this issue would be to submit a feature request. Thank you.”

So, in summary, Webroot adds annoying pop up ads that appear throughout the day and can’t be turned off. You complain to the company and you’re told to complain on the community forum or ask for a “feature request” change.

I reached out to their public relations using the PR email address on the company’s website, and asked if they could comment on John’s complaint. Surprisingly, I never heard from a PR person, but instead received an email, as if I had filed a technical request:

“Thank you for contacting Webroot Technical Support. The Webroot Personalized Security report is not an advertisement; it is something that can be viewed by the customer, which gives them an abbreviated report card of what activity Webroot performed on their computer. This is a consumer version of the more extensive reporting that the Webroot agent is capable of in business environments.”

I visited their forum and found about 100 posts from customers complaining about this same issue, with many threatening to cancel their subscription. Some even complained that the pop-up covered up parts of the program they needed to use.

Unfortunately, treating the customer poorly after the purchase is something that’s all too common. Imposing an inconvenience or interruption that slows down productivity has become the norm. Considering that we interact with dozens of software products and services each day, it can become exasperating.

This week alone I experienced issues with several companies that hid their 800 number, even though I pay for their services. Searching for one on Google brought up spoofing sites posing as the software company and offering an 800 number, but then charging for support.

Another website popped up annoying adds that could not be closed, and a site that I signed up to try (Houzz) has been bombarding me with daily emails; opting out does not prevent the ads from continuing. The New York Times website, which I pay more than $20 a month, now has introduced pop-up ads that delay my ability to read the news.

And many sites require you to enter an email address to just learn about their product. Then they remind you daily if you don’t buy.

More and more companies seem to have lost the balance between providing a good product and subjecting their customers to ads and annoyances. They treat their customers, not as people to be valued and respected, but those they can harass to sell more.

If you’ve experienced similar problems, let me know. The best recourse is to shine a light on those companies that exhibit bad behavior.

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Hardware technology products have undergone a renaissance, with scores of new companies developing products ranging from drones to connected devices to gadgets of all kinds. It’s a big turnaround from the past 20 years or so, where investors took pains to avoid hardware investments, preferring to focus on software.

Hardware’s resurgence has been driven by access to new development and manufacturing resources in the U.S. and China, 3-D printing and electronic chipsets that simplify and speed design, and new sources of funding.

But it’s also driven by the innovative spirit of young entrepreneurs who prefer to create something themselves rather than take a less risky job with a large corporation.

While development is still complex, and hardware consumes a huge amount of cash, the opportunity to innovate is driving entrepreneurs like never before. They’re motivated by the success of other hardware companies such as GoPro, Pebble and Apple, and the lower barriers of entry.

So suppose you have an idea. Where do you start? In the old days, you would try to find investment from venture capitalists. But few VCs have been willing to fund innovative hardware development from start-up companies, and they still remain reluctant. Many consider development too costly and are simply not willing to take the risk.

Crowdfunding sites such as Kickstarter and Indiegogo have funded thousands of hardware products. The sites are simple to use and let you create a funding campaign in which you ask for donations from the online community.

You pitch your product, introduce your team and perhaps create a video, all in an effort to get the community to donate money, in return for getting your product at a discount.

The pitfalls are that if you do not reach your projected funding goal, you get none of the money that’s been pledged. Or if you do reach your goal, the product development could cost a lot more and you run out of money, or the product might never be made to work at an affordable price. In fact, a majority of hardware projects on Kickstarter have never shipped.

Since contributors are pledging support rather than buying a product that doesn’t exist, your obligation is to do your best, but you’re not obligated to refund the money or even ship a product.

But there is another way to get started. Hardware incubators are a recent phenomenon that provides an opportunity to develop your idea further, test out its feasibility and help you come up with a business plan in order to raise more funding.

Examples of hardware incubators include Highway 1 and Lemnos Labs in San Francisco, and Hard Tech Labs, EvoNexus and Qualcomm’s Robotics Accelerator in San Diego. There are hundreds of others in cities across America.

In spite of a successful incubation process, one of the major hurdles that hardware companies face is raising enough capital to be able to complete the development, tooling and manufacturing. This can amount to hundreds of thousands of dollars to millions.

Much of that money goes toward finishing the design, staffing, building the tooling to manufacture the product in volume, and paying for the product’s components well in advance of production.

Here are a few examples of products that came from these incubators. Many are truly innovative and resulted from an entrepreneur willing to take the risk. Disclosure: I provide occasional support to some of these incubators, although I have not been involved with any of the products mentioned.

• Navdy is a head-Up display that projects information from your smartphone as if it’s floating six feet in front of you in your car. No service plans required. (navdy.com)

• The Cinder Sensing Cooker makes it easy to achieve exceptional results every time, so you can focus on the creative parts of cooking. Using precise temperature, Cinder makes it virtually impossible to overcook or undercook meat, vegetables and other foods. (cindercooks.com)

• Mashgin is building a scanner for cafeterias that identifies multiple items within seconds. The scanner is up to 10 times faster than an average cashier, thanks to computer vision and machine learning. (mashgin.com)

• ecoATM’s eCycling Stations automate the trade-in and buy-back process for mobile phones and other used consumer electronics, electronically and visually inspecting devices, and recycling these products to others. (ecoATM.com).

• Lagoon makes it easy to track home water usage. Using an innovative sensor that easily wraps around a home’s main water line, paired with Lagoon’s free companion app, Lagoon detects and measures water consumption from major point-of-source appliances. Lagoon provides near real-time views on water use, identifying behaviors and appliances that may be wasting water. (golagoon.com)

• Thimble Bioelectronic’s C?r is the world’s first smart pain-relief wearable. It senses pain to deliver TENS therapy for optimized and sustained relief. It’s small and discreet enough to be used anywhere on the body. Effortless to use, all you have to do is place it and wait 5 seconds for effective relief. (thimblebioe.com)

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Living in San Diego, it’s not often I have a chance to get a close look at a the hotel scene here.  So I was excited to attend an introduction to the the 211 room Kimpton’s Hotel Palomar. I’ve stayed at hotels all over the world, particularly in Asia, and the Palomar made a really positive impression, particularly it’s 50 room Skyline Collection. These are guest rooms, studios, and a few 2 level penthouses. with sweeping views of the San Diego skyline and bay, some with balconies.

The decor is modern California with a surf theme. Rooms are bright and airy and the materials compare to the best Asian hotels.

The other feature is its spa with gorgeous rooms decorated in wood and marble.

The hotel is located at 5th and Broadway, a few steps from the Gaslamp District, and a comfortable walk to the San Diego Convention Center.

As part of its launch, the hotel is offering an adventure package, Take Flight, available for booking from May 1, 2015 through Dec. 30, 2015. The package includes deluxe accommodations, one pass for tandem skydive at Skydive San Diego, a 20 percent discount at Nature’s Spa by Jurlique, a flight of beer from San Diego’s microbreweries and a custom skate deck, featuring artwork from Grant Pecoff, an acclaimed San Diego artist. Rates start at $399 per night and can be booked online www.hotelpalomar-sandiego.com, rate code PFLY or by calling (888) 288-6601.

Hotel rates begin the mid $200 dollars. The Skyline suites cost about $1500. Think of a suite the size of an apartment – well worth it.

 

 

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The Travel Goods Show, a yearly industry trade show, was held in March. It’s a showcase for new travel products and is notable for some interesting and even wacky gadgets. Over the years I’ve seen inflatable mattresses that claim to make a coach class seat as comfortable as a business class seat, fold-up blankets with anti-germ coatings, back-of-the-seat organizers, and luggage with a built-in table and chair.

This year’s show in March in Las Vegas was notable for several examples of building technology into suitcases.

Planet Traveler has developed a hard-sided plastic suitcase that includes everything but the kitchen sink — the SpaceCase1 has a built-in biometric lock, luggage tracking, a built-in scale, a Bluetooth speaker, battery pack and charging ports. It also claims to be the first suitcase with its own app to control some of these features.

The company is beginning a Kickstarter funding campaign May 18 with promotional pricing beginning at $199. (www.planettravelerusa.com)

One area of promising technology is being able to track your luggage after you check it in. Several companies are introducing gadgets to do just that. Typically they use GPS or a cellular modem along with a phone app to let you to find the luggage using your smart phone. Most are designed to turn off when the plane takes off and turn back on when the plane lands to comply with FAA regulations.

LugLoc’s tracker uses GSM cellular and costs $70, but you need to pay extra to use it. Traces, which are like queries on the app, cost $10 for ten, meaning you need to pay $1 each time you use the app to check on your luggage’s whereabouts. And the traces you buy expire after one year. It seems likes it’s taking a cue from airlines that charge for extras. (www.lugloc.com)

Trakdot has a similar product, but gets dinged for short battery life and poor location accuracy. It costs $50 plus $20 per year for service. (trakdot.com)

I’ve contacted these and others companies, but they either have no samples available to test, did not respond or have yet to ship their product. My guess is they’re still getting the kinks out.

Bluesmart, a Silicon Valley startup, is developing a hard-sided suitcase with several built-in capabilities, including location tracking. In addition is a Bluetooth lock, USB battery charging, a scale and proximity sensor, should you become separated from your suitcase, all controlled from an app. The company raised $2 million dollars on the Indiegogo funding site. They promise to be shipping by the end of the year. Cost of the suitcase is about $450, less if you commit now.

Not only startups are eying this business. Samsonite and Samsung are working together to develop their own smart bag that will be able to send you an instant message when it is unloaded from the plane and reaches the carousel.

Not to be outdone, Andiamo unveiled its iQ technology luggage at the Travel Goods Show. It includes an app for your smartphone that includes a remote lock/unlock, a digital scale that measures and displays the weight of your case on your smartphone, a Wi-Fi hotspot with international Wi-Fi access when you buy a local SIM card at your international destination and insert it into the suitcase’s card slot.

There’s also a USB battery charger that uses a built-in removable battery pack. A distance alert sends a text message to your smartphone if the case moves 100 feet away from you or if it is coming off the ramp toward you, using its Bluetooth capability. The suitcase will be available this fall at $700.

But let’s get real. Do we really want our luggage to do all of this? Are we now going to need to charge our luggage each time we travel? When I arrive at the hotel, I put my bag on a bed or luggage rack and live out of it.

I don’t want to stand it up so I can listen to the speakers or charge my phone. And it seems strange to use my phone to prevent losing my luggage, when it’s likely the phone will be lost first.

I don’t think these companies have really thought this through or asked travelers what they want. If my bag were lost, would I go up to the baggage counter and tell them that I know my bag is in Chicago and not San Diego? Would that do any good? Would they think I’m clairvoyant? Most airlines don’t lose your bags; they send it on the wrong plane, and know exactly where it is. But others disagree.

My wife, Jane, thinks that luggage that can be tracked is a wonderful idea, recalling several times when her checked bag took a few days to reach her while on vacation. Of course, she’s rarely able to travel with only a carry-on bag. For me, the best way not to lose my luggage is to avoid checking it.

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Tired of hearing more about iPhones? Here are two excellent alternatives provided by AT&T for this review.

One is very much a niche product, and the other will likely become one of the biggest sellers in 2015. What’s appealing is that the engineers for each phone thought out-of-the-box to come up with novel designs — just when you thought all phones look much the same.

BlackBerry Passport: The Passport, BlackBerry’s newest phone, looks unlike any other phone. It’s wider than a large smartphone, yet no longer than a standard one. It’s exactly the size of a U.S. passport and, like a passport, can just manage to fit into a pants pocket.

The display is 4½ x 4½ inches square, making it about a third wider than an iPhone 6. The added width makes it capable of displaying a full 60-character line of text. Beneath the display is a three-row mechanical keyboard, wider and with fewer keys than other BlackBerries.

Cleverly, rows of additional context-sensitive soft keys pop up on the display above the top row, turning the keyboard into one with as many as six rows, half mechanical and half touch.

The result is a product with a very good display and an excellent keyboard that’s much superior to touch-screen versions. The keyboard’s surface doubles as a touch-sensitive track pad, allowing you to direct a cursor, replacing the tiny scroll balls and track sticks used on older BlackBerries.

The phone is solidly constructed and well finished with a metal frame and soft-touch matte black plastic back. Typing on the phone takes some adapting, because it requires two hands to hold, and you need two thumbs to type. Holding it up to your ear as a phone is a little awkward as well, but if you use a headset, that’s not an issue.

The display is very high resolution, more than 400 dpi, and everything looks very crisp and bright, both indoors and out. The phone accepts a removable microSD memory card, but its battery is not removable. During my testing, the battery lasted nearly two days between charges. Call quality was excellent and the speakerphone worked very well.

The phone uses the BlackBerry 10.3 operating system, which I still find somewhat unintuitive. The Hub screen, its key feature, provides a list of recent messages including email, calls and messages. And, like all BlackBerries, it has far fewer apps than Android and Apple.

Its camera is better than on previous models, but has less flexibility than the cameras on the iPhone and Samsung phones. But it’s very adequate for a business-oriented phone.

Overall, this is the best Blackberry phone I’ve used because of its ability to combine a very good keyboard with a large display. If you loved your old BlackBerry, but gave it up because of its small display, the Passport is worth a look. It’s available for $669 or $199 under contract.

Samsung Galaxy S6 Edge: The new Samsung Galaxy S6 Edge is Samsung’s newest and best phone. It’s a major change from older Galaxy phones that felt cheaply made with plastic dimpled back covers. The S6 is devoid of plastic; it is constructed of a sleekly contoured metal frame with glass on the front and rear faces. The Edge’s display curves around the vertical edges to provide a wraparound display.

Overall, the phone is one of the thinnest ever at 7 mm thick. It’s essentially the same dimensions as an iPhone 6. It’s one of the most striking and beautiful designs of any smartphone and feels great in the hand, almost like holding a polished slab of glass.

Unlike previous Galaxy phones, it’s not full of bloatware — extraneous software that just adds confusion and redundancy. And the aesthetics of the new software is much more contemporary looking compared to previous versions.

Its 5.1-inch OLED display, slightly longer than the iPhone 6, is one of the best of any phone. The curved edge of the screen can be used to display a clock, single-line messages and email titles, all readable from the edge when the phone is flat on a table. It’s cool looking, but doesn’t offer a huge amount of utility.

Its 16-megapixel camera is one of the best I’ve used on any smartphone. Double-click the home button to launch it. The camera offers a huge number of options, including focus tracking a moving object.

Samsung had the iPhone in sight during the development of this phone, and matched it or perhaps even exceeded it. The S6 incorporates an electronic payment system to compete with Apple Pay and a similar-working fingerprint reader.

Like the iPhone, the Samsung battery is no longer replaceable, in order to keep the phone thin and maintain its beautiful aesthetics. Samsung does offer an optional wireless charger device. You set the phone on top of it to charge.

The phone will charge in a little more than an hour, or 50 percent in about 15 minutes using the included fast charger. In my use, battery life was about 10 hours. Like the iPhone, there is no expansion memory slot.

The S6 phone Edge is also available in an S6 version that has a flat display — no curved edges. Its performance is identical and costs $100 less than the Edge. While it’s not possible to test without destroying it, the Edge appears to be a little more vulnerable to breakage of the display, with its curved edges exposed. But either phone is Samsung’s best ever, and comparable to the iPhone, based on its hardware design and performance. If you’re looking for an Android phone, you can’t do better. The S6 with 32GB costs $684 or $199 with a contract. The S6 Edge with 32GB is $814 and $299 on contract.

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