The Book

From Concept to Consumer
How to Turn Ideas Into Money

by Phil Baker

Product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created.

In From Concept to Consumer, Phil Baker walks you through the entire development process, showing how to develop products, underscoring the crucial links between product design, engineering, testing, manufacturing, marketing and distribution.

From Concept to Consumer is available from Barnes and Noble, both online and in bookstores, and from Amazon in both hardcover and Kindle electronic versions. Read a free excerpt online at FT Press

Read More Reviews