Table of Contents
From Concept to Consumer
Preface
01 New World, New Rules
- Build It and They Won’t Come
- New Rules
- Asia
02 Just Do It
- Organizing for Rapid Development
- Get Customer Input
- Leveraging Outside Resources
- Remembering That Less Is More
- Don’t Get Hung Up with Perfection
03 The Basics of Development
- Development
- Marketing
- Why Does Estimating Sales Matter?
- Product Specs
- Schedule
- Product Costs
04 Industrial Design Matters
- Discovering ID
- The Industrial Design Process
05 Why Outsource?
- The Rise of the OEM and ODM Model
- Taiwan
- Mainland China
- Asia’s Advantage
- Is Outsourcing for All?
- Protection of Your Intellectual Property
- Product Quality
- The Chinese Factory
06 Selecting and Working with an Asian Partner
- Managing the Relationship
- Manufacturing Costs
- Manufacturing Quality
- Durability Testing
07 The Marketing Component
- Product Definition
- Market Testing
- Product Positioning
- Public Relations
- Customer Service
- Establishing Price
08 Distribution: Getting Your Product to the Customer
- What Are Your Choices?
- Retail Distribution
- Distribution Costs
- Selling Through
- Licensing
09 Legal Advice: Knowing When to Ignore It
- Patents
- Agreements and Contracts
- Development and Manufacturing Agreements
10 Now What?
Epilogue: The Future of Product Development
Appendix A Top Ten Rules
Appendix B Products and the Environment
Appendix C China-Helpful or Harmful?
Appendix D A Representative List of Recommended Resources
Index 167
