Table of Contents

From Concept to Consumer

Preface

01 New World, New Rules

  • Build It and They Won’t Come
  • New Rules
  • Asia

02 Just Do It

  • Organizing for Rapid Development
  • Get Customer Input
  • Leveraging Outside Resources
  • Remembering That Less Is More
  • Don’t Get Hung Up with Perfection

03 The Basics of Development

  • Development
  • Marketing
  • Why Does Estimating Sales Matter?
  • Product Specs
  • Schedule
  • Product Costs

04 Industrial Design Matters

  • Discovering ID
  • The Industrial Design Process

05 Why Outsource?

  • The Rise of the OEM and ODM Model
  • Taiwan
  • Mainland China
  • Asia’s Advantage
  • Is Outsourcing for All?
  • Protection of Your Intellectual Property
  • Product Quality
  • The Chinese Factory

06 Selecting and Working with an Asian Partner

  • Managing the Relationship
  • Manufacturing Costs
  • Manufacturing Quality
  • Durability Testing

07 The Marketing Component

  • Product Definition
  • Market Testing
  • Product Positioning
  • Public Relations
  • Customer Service
  • Establishing Price

08 Distribution: Getting Your Product to the Customer

  • What Are Your Choices?
  • Retail Distribution
  • Distribution Costs
  • Selling Through
  • Licensing

09 Legal Advice: Knowing When to Ignore It

  • Patents
  • Agreements and Contracts
  • Development and Manufacturing Agreements

10 Now What?

Epilogue: The Future of Product Development

Appendix A  Top Ten Rules

Appendix B  Products and the Environment

Appendix C  China-Helpful or Harmful?

Appendix D  A Representative List of Recommended Resources

Index 167