Order Your Copy Today
People are Saying
Phil Baker combines a long-earned knowledge of product design, manufacturing, and marketing to give us an insider's look at how a company or entrepreneur turns an idea into a real-world product. Ideas are easy, he observes, but creating something people want to buy is a complicated business, with many tradeoffs and difficult choices. He's been there, done that, and it shows.
— Dan Gillmor, irector, Knight Center for Digital Media Entrepreneurship, Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism & Mass Communication, Arizona State University